#9: Aligning Your Values with Your Spending

Steve shares a candid story about how a big financial decision—buying a boat—revealed a deeper misalignment between his stated values and his actual spending habits. What started as an attempt to create family memories on the river turned into frustration, debt, and hard lessons about ego, priorities, and reinvestment in business.

Through this reflection, Steve explores how entrepreneurs can unintentionally sabotage both their personal lives and their businesses when money isn’t aligned with core values. He reveals how quickly ego-driven purchases can derail financial stability, steal time away from family, and create unnecessary pressure in the business.

This short but powerful episode challenges listeners to take inventory of their own spending choices: Are they truly supporting your values, or are they feeding something else?

Key Takeaways:

• Why spending habits reflect your real priorities, not just your stated ones.

• How ego can disguise itself as “family time” or “success.”

• The ripple effect of pulling money out of a growing business too soon.

• The power of aligning values, finances, and time for a more fulfilling life.